Growth through innovation, a new strategic orientation towards the customer, efficiency increases through process optimization, etc.: long term entrepreneurial decisions, whether made consciously or unconsciously, determine how investments are made, how cooperation takes place, how work is done and how decisions are made. Often, it is not the strategy but the culture of the company that makes the difference between success and failure. This applies both internally and externally. The corporate culture determines whether a company is innovative, pragmatic, or willing to take risks. Do the employees pull together or is the company rather uninspired, bureaucratic, trimmed to avoid mistakes, in which everyone protects themselves against everyone else?


Corporate culture has hard business consequences, is constantly in motion and evolving.


hs:results has extensive experience in designing and supporting goal-oriented cultural change processes.