Digital transformation confronts organizations with immense challenges. In addition to technological developments and innovations such as AI and blockchain, new business models, new cooperation patterns internally and across organizational boundaries are just some of the levers that create competitive pressure, but also opportunities for organizations. hs:results supports in identifying these challenges and opportunities and leveraging them for the organization. In doing so, the areas of tension that arise during implementation in relation to the classic cash cow business areas and the classic hierarchy are actively managed to create a successful learning process for the organization.